Our Story

Effloresce /ef·​flo·​resce/

intransitive verb : to burst forth : bloom

How it Started

Effloresce Herbals started out as a tiny side project to connect with herbs that thrive in our local region. How can I take the herbs that are growing abundantly around me and turn them into something easily accessible, good for the planet and good for us? I realized that the plants we were weeding out of the market garden beds had medicinal value and started taking them home with me to experiment. I began crafting recipes with a focus on skincare, after struggling to find body products that had clean ingredients and were also in my price range. I passed these recipe experiments out to friends and family, getting feed back and refining my craft along the way.

My Mission

My mission is to provide locally grown vegetables, herbs and herbal products to my community with the intention of helping people through plants. Effloresce Herbals' mission is to use plants and ingredients that have been grown or foraged by me, or sourced from other local farms or shops, when crafting recipes. I strive to use organic ingredients and sustainable packaging for all of my products. I believe in contributing to the sustainability of the local community and honoring the environment I live in. All of my products are made with care and high standards of cleanliness in a commercial kitchen.

Meet Lindsey

Lindsey moved to Cincinnati in 2009. She graduated from the University of Cincinnati’s DAAP program in 2014 with a Bachelor’s of Science in Graphic Communications Design. After college, Lindsey spent 3 months road tripping through the western US volunteering on farms in Montana and Oregon through WWOOF (World Wide Opportunities on Organic Farms). In 2017, she earned her RYT-200 hour certification in Ashtanga Yoga. Lindsey worked as a graphic designer full-time for 3 years before becoming the Assistant Farm Manager at Dark Wood Farm in 2018. In 2019, she completed a 12 week foraging course to deepen her connection to the land around her and learn how to use the foods and herbs that abundantly surround us. She started Effloresce Herbals in 2020 and in 2021 she completed the Botanical Skincare course through the Herbal Academy. Lindsey is currently in her 5th year farming. She is passionate about connecting people to their food and our planet, sustainable agriculture practices, and providing healthy, local food, herbs and herbal products to her community.